“The rise of multinational corporations is leading to global homogeneity. As people everywhere are beginning to want the same products and services, regional differences are rapidly disappearing.”
Its partially true that multinationals are leading towards homogeneity but infact one should not forget that the reach of multinationals are only focussed on selective cities across the nation. It may be acceptable that smaller portion of total population live in cities but that doesnot reflect the global visibility of homogeneity. The spending population may be from the cities but who are the real person who produces matters a lot.
It is very untrue that people everywhere are beginning to want te same products and services, the thought on disappearance of regional diferences is contrary towards real fact.
No nation allows the multinationals to extend their entire culture in its land. Local people are hired, Local culture is analysed, Local stars are appointed for promotions, Local items are purchased for production. One shouldn’t forget that multinationals have kept their feet only in developed and developing nations where there was already globalized people who search for their own land’s items. It doesn’t mean that local people need the same products and services. It is just a community which represent smaller portion of entire system desires for such tradition which definitely doesnot survives for longer duration.
The expansion of multinationals in terms of geography and finance shouldn’t be considered as the only success factor of it. How many people use, loves and come back for more reflects the factors for global homogeneity and its true that multinationals shall not hold its hands high unless there is a local hand extended to raise it which finally mean that it isn’t a global homogeneity but just a global presence which is just an experiment now.
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